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Our Story

Beauty with Intention

At Niyyah Narrative, we believe that every choice we make—every detail we embrace—should be rooted in intention. Inspired by the Arabic word

Niyyah, meaning intention, our brand was born to celebrate beauty that aligns with faith, self-expression, and purpose.


A Commitment to Conscious Beauty


Like you, we wanted nail polish that wasn’t just stunning but truly halal, breathable, and wudu-friendly so you can express yourself freely without compromise. We longed for jewelry that was more than just an accessory, but a reflection of identity, culture, and personal meaning.


So we created Niyyah Narrative, where beauty meets belief.


Jewelry That Speaks Your Story


Our custom Arabic charm bracelets are more than adornments they carry your story, your intentions, and the words that hold meaning in your heart. Whether it’s your name, a powerful word, or a message of love, each piece is designed to be as unique as you are.


Faith. Fashion. Purpose.


At Niyyah Narrative, beauty is not just about how you look—it’s about how you feel, what you stand for, and the story you tell. Our mission is to empower you with products that embrace your faith, elevate your style, and inspire confidence in every moment.

Because beauty with intention

is beauty with meaning.


🌙 Niyyah Narrative – Your Beauty, Your Story

TESTIMONIALS

What others are saying

"Absolutely love this brand"

"Stunning halal nail polish, beautiful bracelets, and amazing quality with top-notch service!"

⭐⭐⭐⭐⭐ - Rabeea W.

"Beautifully crafted bracelets and elegant nail polish"

"The halal nail polish is stunning, long-lasting, vibrant, and truly wudu-friendly!"

⭐⭐⭐⭐⭐ - Mariah M.

"Very thoughtful gifts"

"Love the Sheen and Seen for our initials. Sooo cool!"

⭐⭐⭐⭐⭐ - Sonia I. & Shanaz I.

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